The Art of Retail Displays
It is a fact that cleverly displayed products whether shoppers need them or not sell much quicker than something they need simply placed on a table or hung on a clothes hanger. This is where the art of the store display comes in.
Keep it clean. Start out by cleaning up and breaking down a previous display. Clean everything. All parts of your new display should be clean and dust free. Clothing items should be free from wrinkles as well. Gather a few central items you want to show case and any background items and tools necessary to complete setup.
You can then begin building your displays around these items. Backgrounds should stick to one or two colors. Cluster just a few items or accessories together. You want to avoid trying to display too many things. This will weaken the display overall by diluting focus. A good example would be to pair up a single shirt with a few different pants, skirts or accessories. This shows a customer a few different looks and gets them thinking about how that shirt might look on them.
Employees may be great at selling, but they also need to understand the laws of store display. Make sure they know how to use the different display items, such as wall rack display boards, adjustable show cases, and display hangers to fully express their creativity. Supply rough drawings or blueprints for new employees or if you have a specific concept you want to portray. Setting up store displays is also another great way to get some productivity from workers when no customers are in the store.
Update store displays often. They should be changed out every couple of weeks to keep your store feeling fresh for your customers. Give different employees a chance to try their hand at store display setup and find out which ones have the knack for it. Adjust the display throughout the days if someone comes up with a great new idea.
Quality store displays are directly linked to product sales. Store display is something best learned hands on. As you sales force matures your displays will get better and better and you will notice your sales numbers increasing.
About the Author: Ron Maier is the President of the Closet Hanger Factory, a leading online provider of clothes hangers. For more information, please visit http://www.closethangerfactory.com.
Labels: clothes hangers, increase sales, retail store, setup, store display, success
